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Mumbai University/BE IT/User Interaction Design/Data Gathering, Analysis and Presentation/Multiple Choice Questions - Part 1

Hello Everyone!
This article is based on the common Multiple Choice Questions related to User Interaction Design. The MCQs are based on the topic- "Data Gathering, Establishing Requirements, Analysis, Interpretation and Presentation".

From the University Exam point of view, these MCQs were given as question bank in the 2020 Mumbai University-BE-Information Technology Exam for the subject- User Interaction Design. The MCQs set is prepared from taking different cluster data. The MCQs are based on the Module 3 of the syllabus and includes topics -

  • Establishing requirements
  • Five key issues
  • Techniques for Data Gathering
  • Data Analysis, Interpretation and Presentation
  • Task description and Task Analysis




Q 1) ___________ analysis is a systematic, reliable way of coding content into a meaningful set of mutually exclusive categories

a. Content
b. Discourse
c. Qualitative
d. Quantitative

Solution: a) Content

Q 2) What involves watching and listening to users?

a. Silence
b. Unconcern
c. Ignorance
d. Observation

Solution: d) Observation

Q 3) A fully participant observer observes from the inside as a ______ of the group

a. Chairperson
b. Member
c. Facilitator
d. Time-keeper

Solution: b) Member

Q 4) Identifying needs and establishing requirements is itself a/an ____ activity in which the sub activities inform and refine one another.

a. Non repetitive
b. Iterative
c. Combined
d. Supportive

Solution: b) Iterative

Q 5) What is an umbrella term that covers techniques for investigating cognitive processes and physical actions, at a high level of abstraction and in minute detail?

a. Task analysis
b. Load analysis
c. Test analysis
d. Strain analysis

Solution: a) Task analysis

Q 6) Which observations can occur anywhere, anytime?

a. Quick
b. Quick and dirty
c. Slow and clean
d. Clean

Solution: b) Quick and dirty

Q 7) What determine whether the observation will be quick and dirty?

a. Achievements
b. Goal
c. Goals and questions
d. Answers

Solution: c) Goals and questions

Q 8) Qualitative data that is categorized using techniques such as _______.

a. Qualitative analysis
b. Discourse analysis
c. Content analysis
d. Quantitative analysis

Solution: c) Content analysis

Q 9) What is a scenario?

a. Formal description
b. Narrative description
c. Informal description
d. Informal narrative description

Solution: d) Informal narrative description

Q 10) The scale that is used for measuring opinions, attitudes, beliefs and for evaluating user satisfaction ______.

a. Likert
b. Semantic differential
c. Ordinal
d. Ratio

Solution: a) Likert

Q 11) The process that is used individually or in combination and are often supplemented with photos from a still camera is _____.

a. Data abstraction
b. Data collection
c. Data analytics
d. Data cleaning

Solution: b) Data collection

Q 12) Whose framework pays attention to the mood of the group?

a. Annett and Duncan
b. The Goetz and LeCompte
c. Colin Robson
d. Kahn and Cannell

Solution: c) Colin Robson

Q 13) In which session are easy and non-threatening questions asked?

a. Warm-up session
b. Main
c. Closing
d. Introduction

Solution: a) Warm-up session

Q 14) Observers may be anywhere along the ________ spectrum.

a. Outsider-insider
b. Outsider
c. Insider
d. Invader

Solution: a) Outsider-insider

Q 15) Some see participant observation as _______ with ethnography.

a. Practically synonymous
b. Virtually opposite
c. Virtually synonymous
d. Practically opposite

Solution: c) Virtually synonymous

Q 16) Which is a well-established technique for collecting demographic data and user’s opinions?

a. Observations
b. Interviews
c. Questionnaires
d. Debates

Solution: c) Questionnaires

Q 17) Name the user tasks that help users to articulate existing work practices.

a. Scenarios, use cases, and essential use cases
b. Scenarios
c. Use cases
d. Essential use cases

Solution: Scenarios, use cases, and essential use cases

Q 18) Which analysis type was originally designed to identify training needs?

a. Load analysis
b. Test analysis
c. Hierarchical Task Analysis
d. Strain analysis

Solution: c) Hierarchical Task Analysis

Q 19) __________ is an informal usability inspection technique.

a. Heuristic algorithm
b. Heuristic method
c. Heuristic evaluation
d. Heuristic function

Solution: c) Heuristic evaluation

Q 20) Whose framework pays much more attention to the context of the observation?

a. The Goetz and LeCompte
b. Kahn and Cannell
c. Colin Robson
d. Annett and Duncan

Solution: a) The Goetz and LeCompte



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